Beware of Buyer 7 – Thinking Different
(First published 0n 09/09/2009 12:11 AM; http://abs-cbnnews.com)
In our country, buying a computer system is a weird concept—it means buying hardware. Period.
Yes, I can imagine you agreeing and nodding your head. So why is that weird again? It’s weird because that’s just half the purchase. A computer system is hardware and software. One doesn’t work without the other. And the last time I checked, most software isn’t free. It isn’t?
The conflict is rooted in the old-fashioned belief that if it isn’t tangible, if it isn’t a material thing, it’s hard to ascribe any financial value to it. It’s the whole crux of the concept of intellectual property. Pay for software? Really pay for it, not get pirated copies in the basement of Makati Cinema Square for P90 each? Why? It’s not like they’re processors, or RAM, or hard disks, or flat-screen monitors or gaming video cards or anything real like that. It’s just …software! Pakopya na lang!
People in most third-world countries have this deep-set idea that software is an afterthought, an accessory for the computer, and consequently should come “free” with the hardware. (Sure, open source is nice, but face it, the good stuff is in the commercial apps.) With branded computers it’s factored into the cost. But that makes the whole package expensive so we just assemble our own and get the software from MCS, or borrow installers from the office geek.
Fact is, hardware and software are often separate commercial enterprises, and hence separate purchases, with software often costing more. And to a lot of people the idea of “one copy, one install” is patently ridiculous and impossible to swallow. What? Whaddaya mean one per computer? I bought one already! Ok na yan for the whole company!

It’s called the Aeropress, invented in 2005, made by a company called Aerobie, which makes toys. The official name on its birth certificate is the Aerobie Aeropress Coffee & Espresso Maker. The device it comes closest to is a French Press, but that would be like calling McGyver a handyman.
(Warning: Here there be spoilers.)
Watching the Sci-Fi Channel “reality” series Ghost Hunters has always been a guilty pleasure of mine. It’s really a ridiculous show, about real-life ‘ghost hunters’ or paranormal investigators who are just regular folk off-cam. Like Grant Wilson and Jason Hawes of Rhode Island, who are plumbers during the day, and unschooled, pseudo-scientific ghost-busting hobbyists at night, who somehow managed to get their own TV show on a major cable network. They go around the US, investigating cases of hauntings, stumbling and tripping around old creaky houses in the dark as a camera crew follows them and the rest of their team.
Snacker Snarking